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lori la mont

Fashion guru Michael and I had the pleasure to meet artist Lori La Mont at her home in Long Beach, California. Her large-scale watercolor paintings are executed with incredible precision, with a bold use of color formed from many saturated layers applied with meticulous detail. Pieces often require several months to complete.

We had the opportunity to ask Lori a few questions about her style and inspiration.

What is your personal style?

My personal style leans toward the minimal and centers on preppy with a little bit of nautical tomboy and just a dash of bohemian.

How would you describe your art?

My paintings are first all about saturated color and second, a presence; they’re very large! My paintings are strictly watercolor on paper, mostly figurative, but in the modern category and influenced by popular culture. I’m fascinated with the life of animals and all the different ways we coexist with them. I love the folklore and the fairy tales and the human characteristics we can’t help but assume onto them. I paint my subjects to convey our very human emotions and myths and contradictions. Color, multiples, stripes and lines…these are my passion.

Favorite art moment?

My favorite art moment was being at my opening reception at the Frank Pictures Gallery in Santa Monica this winter. It was a breaking-out moment for me: a broader audience, new paintings that I’m so excited about and sharing the exhibit with the late Imogen Cunningham, whom I have admired for ages. I was giddy with the accomplishment. On another note, my favorite art memory is of going the Movieland Wax Museum, where my mom would take us on rainy days. We treated the celebrity figures as well as the reproduction masterpiece paintings on the walls with equal awe and appreciation.

What do you love about BCBGMAXAZRIA?

I love BCBGMAXAZRIA for its spirit of individuality. Its motto is the motto I have lived by my whole life! Bon chic, bon genre: good style, good attitude, and it gets right to the heart of the matter for me. I’m Parisian when I wear it, feminine, crisp, happy, modern and perfectly me!

Thank you, Lori, for sharing your art with us and making the world a more colorful place.

To find out more about Lori and her art, check out lorilamont.com & www.frankpicturesgallery.com

Ciao for now,

Clifford
BCBGMAXAZRIAGROUP Creative Director, Licensing

Photography by Natasha Zelikova.
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